01
Walkthrough
From New Enquiry to Organised Sales Pipeline
How it works · From new enquiry to organised pipeline
STEP BY STEP
In
- Website form
WhatsApp
- 1
Capture01
Enquiry received from any channel
Source: website
- 2
Validate02
Required fields checked
Phone missing
- 3
Enrich03
Public company details added
Company: 40 staff
- 4
Qualify04
Scored against your criteria
Fit: high
- 5
Route05
Owner assigned, follow-up drafted
Owner: Sales lead
Human checkpoint
Out
- CRM record
- Follow-up task
- Pipeline report
The problem
A small B2B business receives enquiries from different channels. Someone has to review each message, identify the relevant details, add information to the CRM, and decide who should follow up.
When the process is handled entirely by hand, records can become inconsistent and follow-ups can be delayed.
The proposed solution
A workflow that collects enquiries from approved sources, extracts relevant information, checks for missing fields, and prepares a structured CRM record.
Where appropriate, it categorises the enquiry, suggests a next step, and creates a follow-up task for the responsible team member.
Business value to investigate
- Less repetitive data entry
- More consistent CRM records
- Better visibility into new enquiries
- Fewer missed handoffs
- Easier measurement of response times
How it works
- 01A new enquiry arrives through a supported source.
- 02The workflow validates the available information.
- 03AI assists with categorisation or extraction where useful.
- 04The information is formatted into a consistent structure.
- 05The workflow creates or prepares the relevant CRM record.
- 06A team member reviews uncertain or important information.
- 07Processing status and errors are recorded for troubleshooting.
Measurement plan
Record the existing handling time and error rate before implementation, then compare equivalent samples afterwards using the same definitions.
No improvement figures are published until the workflow has been tested and the result verified.