Repurposing
A new video or article triggers drafts for LinkedIn, the newsletter, and the blog in your brand voice, each waiting for approval before anything is published.
Marketing and Content Automation
Content pipelines, campaign workflows, and reporting that let a small marketing team publish more, respond faster, and see what works.
How it works · From one idea to every channel
STEP BY STEP
In
WordPress
Notion
Google Analytics
- 1
Capture01
A new article or video is published
New post found
- 2
Draft02
AI writes channel versions in your voice
4 drafts
- 3
Approve03
The owner edits and approves in Slack
Approved
Human checkpoint
- 4
Publish04
Scheduled to each channel
Scheduled
- 5
Report05
Results collected for the weekly view
Report updated
Out
- Newsletter
- Scheduled posts
- Weekly summary
See how this would run on your own process, with your tools.
Book a free callThe problem
01
What this solves.
Every idea is rewritten by hand for each channel, approvals happen in chat threads, and campaign results sit in separate dashboards. The team spends more time moving content around than creating it.
What changes
- One idea turned into drafts for every channel
- Approvals with a clear owner and a record
- Reviews and mentions answered quickly
- One weekly view of campaign results
Use cases
02
What this looks like in practice.
Typical examples. Every build is scoped to your own process and systems.
Review responses
New Google reviews are classified by sentiment, urgent ones are flagged to the owner, and a reply is drafted for approval.
Weekly marketing report
Traffic, leads, and campaign spend are pulled every Monday into one summary with a short written commentary.
Scope
03
What we can build.
Capabilities
- Content repurposing pipelines
- Editorial calendars with approval steps
- Social scheduling and publishing
- SEO briefs and blog publishing
- Newsletter and email campaign automation
- Review and reputation monitoring
- Campaign and ad reporting
How it works
We agree your brand voice, channels, and approval rules, then build pipelines where AI drafts and people approve. Nothing is published automatically unless you decide a channel can be.
Tools we commonly work with
- WordPress
Webflow
Mailchimp- Notion
Airtable
Slack- Google Analytics
OpenAI
Anthropic Claude
Limits and human review
Publishing on social platforms follows each platform's API rules and your account permissions. AI drafts are reviewed by a person before they go out unless you choose otherwise for a channel.
Delivery
04
From first call to working system.
- 01
Discover
Days
- 02
Map
1–2 weeks
- 03
Design
Days
- 04
Build and test
2–6 weeks
- 05
Improve
Ongoing
You receive
- Content and approval workflows
- Brand voice prompt and examples
- Publishing connections
- Marketing dashboard or weekly report
- Handover and training
Workflows
05
Workflows in this service.
Each one has its own page with a diagram of how it runs.
Marketing
Content repurposing pipeline
Each new article or video becomes approved drafts for every channel.
See the workflowMarketing
Social scheduling with approval
A content calendar that drafts, routes for approval, and publishes on time.
See the workflowMarketing
SEO briefs and publishing
Keyword briefs and first drafts prepared for editors, then published on schedule.
See the workflowMarketing
Newsletter and campaign automation
Segments stay in sync with the CRM and campaigns go out on schedule.
See the workflowMarketing
Review and reputation monitoring
Every review is tracked, urgent ones flagged, and replies drafted for approval.
See the workflowMarketing
Ad and campaign reporting
One weekly report of spend, leads, and cost per lead across channels.
See the workflowMarketing
Review requests after a visit
Timely review requests to satisfied customers, with unhappy ones routed for follow-up.
See the workflow
Questions
06
Common questions.
Will the content sound like us?
We build a brand voice guide from your best existing content and test drafts with you before launch. People approve every piece by default.
Can it post to LinkedIn and Instagram?
Yes, through the platforms' official APIs, within their rules and your account permissions.
Next step
What would you like to improve?
Tell us what is taking too much time, what is difficult to manage, or what you would like your systems to do differently. You do not need a technical specification to start.